#Automation game supercharger drivers
It’s no surprise that the trademark has been filed for restaurants that offer take-out and self-service to ensure that Tesla drivers are hitting the road as soon as they are done charging their cars.Įlon Musk has two quintessential components that make him a marketing mastermind: a cult-like following and a brand that is becoming more valuable and popular by the day. Tesla also doesn’t want people to spend too much time at the charging stations to prevent them from taking up a spot when another person might need it, he says. “It used to be that people needed to ‘fill time’ while waiting at a Supercharger station to get enough charge, so they found things to do like go get a burger,” he wrote in an email.
Over time supercharging efficiency has increased resulting in shorter stops. George Blakenship, former vice president of store design and development for Tesla, says the restaurant concept has evolved as the company toyed around with the amount of time a customer had to spend at a station to charge their electric vehicle.
The charging stations could morph into a pit stop similar to a convenience store where customers could rest up and grab a bite while their Tesla is plugged in. ”I think there's an element of bringing back the past with the future at the same time.” “What he talked about was bringing back something like an old A&W where people were on roller skates and delivered burgers to your car while you do a supercharge,” says Ben Kallo, managing director at investment bank Baird. As for the restaurant itself, Elon Musk has suggested an eatery reminiscent of a 50s retro diner.